PTP Founder

"Make yourself useful" - Growing up, my Mother & Father used to tell us that all the time, it worked. 

In the Press

Fidel Verdin is an award-winning visionary who is an influencer in transformative Hip Hop Education and also cultural community activation. He has two decades of experience as an independent artist and social entrepreneur. Fidel also is trained in facilitation, strategic graphic communications and conflict resolution.

Born and raised in Milwaukee, WI, he developed two former vacant lots in his childhood neighborhood into award winning community garden and public art spaces, received the' Most Creative use of Space' award from Groundworks Milwaukee Chapter. Known for his strong focus on team building and sustainability, he specializes in collective impact, social engagement strategies and raising funds. Fidel has received State and Citywide Proclamations, awards and acknowledgments for launching 'Summer of Peace' a city wide youth rally promoting community unity and positive edutainment. 

In addition to maintaining several of his own personal media and art related projects, Fidel Verdin serves as Co-Executive Director at the TRUE Skool, Milwaukee's Center for Transformational Creative Arts and Hip Hop Culture.

He is a writer, producer, recording and performing Hip Hop artist known professionally as 'Viva Fidel' and has releases available on all digital streaming services. Fidel has hosted his own talk radio and online shows with over 50,000 downloads and has performed with major artists. 

His visual art has been exhibited in galleries in Milwaukee as well as Chicago. He is the recipient of a 'Best Experimental Short Film' award from New York International Film Fest and the Wisconsin Giraffe Award given to those that stick their necks out for children in need.

Fidel is also the proud Father of two amazing children!